Most cigarette packets sold in Singapore show a terrifying image of the harmful consequences of smoking on the front, to advise smokers against excessive smoking.
I think that both smoking and eating oily food like french fries are very similar in the detrimental effects they inflict on our health, so I decided to use this idea in the packaging for the french fries.
I think this is a terryifying image because one wouldn’t like to wake up one day and find oneself not able to fit into her pants. It is like a forewarning that if they are to continue their excessive diet of fries, they will one day end up like that.
I decided to use a cigarette box because it is a daily object or a recognising stereotypying packaging that many people are familiar with and thus would relate to them. This physiological and physical connection wit hthe object will have a greater impact on the way a person thinks.
This is to show that fries are addictive, and once we start on one, we will never stop, it makes us crave for it, like how smoking does.
The template which I used to make the cigarette packet
I tried to assemble the fries neatly so they would look like cigarettes in a packet.
2nd idea: A Syringe
Coke contains caffeine that makes one become addicted to it after excessive dosage and it is hard to kick the addiction.
Liquid calories has a stronger impact on weight loss than calories from solid foods. Drinking sugar-sweetened beverages definitely helps you gain weight faster than eating fattening foods.The rise in consumption of liquid sugar has significantly paralleled the obesity epidemic.
Sketch of syringe
Design on packaging
How I constructed the base of the syringe
Final drink packaging with straw
The bottle that we drink with a straw from has been changed into a syringe, a universal symbol that represents drug taking. Drinking fizzy drinks like Coca Cola is addictive and harms the body. Some of us cannot live without drinking coca cola, just like how drug addicts go crazy when they are deprived of their drug supply. The straw which people drink from is represented as the needle that protrudes out of a typical syringe. It makes people hesitate when drinking and think of the consequences, and what they are really drinking.
The burger, which consists of food from cultures all over the world, will be made out of clay. It will be put inside a globe that is cut by the golden arches of the McDonald’s logo, such that it can still be seen and the message is still clear. I chose this packaging to go with the burger because they both complement each other, saying the same things, the erosion and homogenization of culture due to globalisation and consumerism.
Xiao Long Bao
Final burger with everything stacked up (It was really difficult trying to make it stand.)